Health e-Lunch Kids Launches Service to Raleigh Durham
May 16th, 2008
Parents with students at Raleigh-Durham area private and independent schools can mouse click their way to a healthy packed school lunch this fall.
Health e-Lunch Kids announced today it will offer online ordering and daily delivery of fresh-made, nutritious lunches to the Raleigh-Durham area for the 2008-2009 school year.
After serving the Washington, DC metro area for two years, Health e-Lunch Kids is ready to enroll schools in the Raleigh-Durham area. In May, Health e-Lunch kids began pilot testing service at several Raleigh-Durham schools. Raleigh-Durham is the first of five markets Health e-Lunch Kids has targeted for expansion. “We’ve been contacted by people all over the country about expanding into their markets,” notes company founder Monica Tomasso, “and that’s been happening from day one.”
“Busy families find Health e-Lunch Kids a fast way to pack a delicious, nutritious lunch,” explains Ms. Tomasso. “iGeneration kids have fun choosing their lunches online. Their parents like the convenience and are reassured by the range of healthy choices.”
Whole grain breads, fruits, vegetables and spring water feature prominently in Health e-Lunch Kids menus, which are prepared by a registered child nutritionist. “Our menus are designed to exceed federal nutritional guidelines and we offer foods low in sugar and salt and free of hydrogenated oil,’ says Ms. Tomasso. “That satisfies parents, but we make sure to please kids’ taste buds, too.” Hosting frequent taste tests with students helps the company refine its menu of healthy options kids will actually eat.
Schools find Health e-Lunch Kids appealing, too, since the service enables them to offer a healthy lunch program, without investing heavily to operate a school-based cafeteria. Participating schools also access another fundraising opportunity, earning cash contributions from Health e-Lunch Kids for each delivery.
As national concern over childhood obesity grows, the Health e-Lunch Kids online lunch ordering and delivery service joins other programs steering young people to better nutrition. By fall 2009, vending machines in elementary and middle schools will no longer sell sugary sodas, in a national voluntary agreement former President Clinton brokered with soft drink manufacturers.
For more information about Health e-Lunch Kids, contact Monica Tomasso at 703.635-7279 or visit: http://www.healthelunchkids.com/
About Health e-Lunch Kids: Health e-Lunch Kids is an online lunch ordering and delivery service making lunch-making healthy, fast and fun. Kids and parents plan lunches together, choosing from an online menu of healthy items. Health e-Lunch Kids prepares lunches fresh daily and delivers them to schools and day camps in an colorful, educational lunch box. Schools and camps receive a share of proceeds for each lunch delivered. Health e-Lunch Kids launched in the Washington, DC metro area in 2006. Following pilot testing service to Raleigh-Durham begun in May 2008, the company plans market roll-out to Raleigh-Durham servicing the 2008/2009 school year.
